Made Local

Welcome to the LovelyLuxCo Journal

By Shelda, Founder of LovelyLuxCo

From Passion to Purpose

It all started with a love for beauty not just how things look, but how they make us feel. I’ve always been drawn to jewelry that tells a story, carries a memory, or makes you walk just a little taller.

LovelyLuxCo isn’t about mass production or flashy trends. It’s about pieces I personally select because they reflect my own taste, my love for luxury, and most of all my children. Every collection is inspired by them: their strength, their light, and their endless ability to remind me why I started this.

What You'll Find Here

This journal is a little behind-the-scenes window into my world and the world of LovelyLuxCo. Here’s what you can expect:

• Style tips on how to wear your LovelyLux pieces

• New collection drops and exclusive previews

• Stories from the heart about building a business, motherhood, and staying grounded in your purpose

• Care tips for keeping your jewelry fresh and glowing

• Inspiration from the women who wear our brand to the moments that shape us

Why It Matters

You could shop anywhere, but you’re here. And that means everything.
This isn’t just a brand. It’s a space built on love, honesty, and everyday luxury.

So whether you're here to browse, to support, or just to see what’s next, welcome. This journal will grow just like I do. With time, with love, and with purpose.

Thank you for being part of the LovelyLux story.
Let’s sparkle together.